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The BFCM AI visibility playbook is live. Read it.

Built for fashion, beauty, FMCG and wellness brands

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Track and optimize how your products show up and prove the revenue it drives in ChatGPT

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Trail Runner GTX

SKU TR-2210Footwear

Mapping prompts

durable trail runners for rocky terrain

not ranked

best trail running shoes for wide feet

not ranked

trail shoes that grip wet rock

shoes for muddy trails

not ranked

0^%

AI visibility

Reading the description

DescriptionThin

4 of 11 attributes shoppers ask about

JSON-LD dataIncomplete

no grip rating, no width options

PDP FAQ blockMissing

nothing on the page for AI to read

Trail Runner GTX

SKU TR-2210

Built for long days out on rough ground, the Trail

Runner GTX pairs a waterproof membrane with a

cushioned midsole for all-day comfort on rocky

descents, loose gravel and muddy forest paths.

Lightweight and breathable, it dries fast after

river crossings and holds its shape mile after

mile — ready for any trail, in five colours.

2 "@context": "https://schema.org",

3 "@type": "Product",

4 "name": "Trail Runner GTX",

5 "brand": "Northpeak",

6 "sku": "TR-2210",

7 "image": "trail-runner-gtx.jpg",

8 "material": "Ripstop mesh",

9 "weight": "310 g",

10 "price": "129.00",

11 "priceCurrency": "EUR",

12 "availability": "InStock",

13 "gripRating": missing

14 "width": missing

15}

Trail Runner GTX€129.00

FAQ

Writing the fix

Written from

12 tracked prompts

3 competitor pages

ApproveApproved

Edit in plain language

2 "@context": "https://schema.org",

3 "@type": "Product",

4 "name": "Trail Runner GTX",

5 "brand": "Northpeak",

6 "sku": "TR-2210",

7 "image": "trail-runner-gtx.jpg",

8 "material": "Ripstop mesh",

9 "weight": "310 g",

10 "price": "129.00",

11 "priceCurrency": "EUR",

12 "availability": "InStock",

13 "gripRating": missing

14 "width": missing

15}

2 "@context": "https://schema.org",

3 "@type": "Product",

4 "name": "Trail Runner GTX",

5 "brand": "Northpeak",

6 "sku": "TR-2210",

7 "image": "trail-runner-gtx.jpg",

8 "material": "Ripstop mesh",

9 "weight": "310 g",

10 "price": "129.00",

11 "priceCurrency": "EUR",

12 "availability": "InStock",

13 "gripRating": "Sticky rubber, wet rock",

14 "width": "Regular, Wide",

15 "color": "Slate, Moss, Sand, Clay, Ice",

16}

Trusted by leading ecommerce brands

Optimization agent

Optimize your entire catalogue for AI search, automatically.

Work through a prioritized weekly task list across product descriptions, structured data, FAQs, and meta tags. Apply fixes directly to your store, individually or in bulk. Ask Glara to find the gaps and execute the fixes in the same conversation. Every change is reversible.

Ask Glara

Which open optimization tasks do I have?

14 products across 3 categories are missing JSON-LD. Want me to fix them?

Yes, apply to all 14.

Done. JSON-LD added to 14 products. All changes are reversible.

This week's tasks3 new

Trail Runner GTX

JSON-LD schema

QueuedFixed

Alpine Shell Jacket

JSON-LD schema

QueuedFixed

Merino Base Layer

JSON-LD schema

QueuedFixed

Summit Daypack 28L

FAQ schema

QueuedFixed

Trekking Poles Carbon

Meta description

QueuedFixed

Turn AI search intelligence into a competitive advantage.

Track

Brand, category, and product-level visibility across every major AI engine, filtered by market, time, and prompt.

Diagnose

See which product attributes AI credits to you versus competitors, and where to close the gap.

Optimize

Generate the specific fixes to product descriptions, structured data, FAQs, and meta tags, and push them to your store once your team approves.

Prove

Connect visibility directly to traffic and revenue at brand and product level.

Turn AI search intelligence into a competitive advantage.

Track

Brand, category, and product-level visibility across every major AI engine, filtered by market, time, and prompt.

Diagnose

Optimize

Prove

Turn AI search intelligence into a competitive advantage.

Track

Brand, category, and product-level visibility across every major AI engine, filtered by market, time, and prompt.

Diagnose

Optimize

Prove

AI-attributed revenue

Last 90 days

$186,400

Optimized products$54 AOV

Non-optimized$31 AOV

First optimizations applied

Revenue attribution

Make AI search a revenue channel you can track, prove, and grow.

Attribute AI revenue, measure what works, and scale what drives growth. Connect your store, Google Analytics, and Klaviyo. Export a dated report showing AI-attributed revenue and how optimized products outperform non-optimized ones.

AI-sourced segments flow straight into your existing Klaviyo email and SMS flows.

Export boardroom report

12%

AI visibility before Glara

AI visibility today

Optimizations applied

$0K

AI-attributed revenue

Just ask.

Ask Glara what changed this week, which competitors are gaining ground, or which products to fix next. Then ask it to fix them. One conversation, across the whole platform.

Try Ask Glara

Ask Glara

What changed this week?

Visibility is up 6 points in outerwear. 3 competitors gained citations for “best commuter bike.” Want me to fix the 2 product pages driving the gap?

Yes, fix them.

Ask Glara

What changed this week?

Visibility is up 6 points in outerwear. 3 competitors gained citations for “best commuter bike.” Want me to fix the 2 product pages driving the gap?

Yes, fix them.

Fix applied to 2 products

2 of 2

Applied today, reversible any time.

Fix applied to 2 products

2 of 2

Applied today, reversible any time.

“Glara is a game-changer for ecommerce. It doesn’t just highlight issues, it helps solve them automatically. The insights have given us visibility we simply didn’t have before.”

Daniel Doogan

Digital Marketing Manager, iCandy World

Built for ecommerce

Category-specific intelligence that reflects how your customers actually search.

Select your prompts, categories, and markets. Glara’s models understand the specific language shoppers use in your space, from fabric and fit to ingredients and certifications.

Footwear

“best waterproof hiking boots for wide feet”

Fashion

“breathable linen shirt that doesn’t wrinkle”

Activewear

“squat-proof leggings with a high waist”

Baby

“organic cotton sleepsuits for newborns”

Outdoor

“ultralight 20-litre daypack that packs down small”

Bags

“leather laptop tote that fits a 16-inch MacBook”

Skincare

“vegan retinol alternative for sensitive skin”

Beauty

“fragrance-free moisturizer safe for pregnancy”

Haircare

“sulfate-free shampoo for curly hair”

Pet care

“grain-free dog food for sensitive stomachs”

Jewelry

“hypoallergenic gold hoops for everyday wear”

Running

“cushioned running shoes for flat feet”

Supplements

“collagen powder with third-party purity testing”

FMCG

“high-protein granola bars with no added sugar”

Home

“non-toxic scented candles for small apartments”

Coffee

“low-acid coffee beans for espresso machines”

Fragrance

“long-lasting vanilla perfume that isn’t too sweet”

Eyewear

“polarized sunglasses for narrow faces”

Footwear

“best waterproof hiking boots for wide feet”

Fashion

“breathable linen shirt that doesn’t wrinkle”

Activewear

“squat-proof leggings with a high waist”

Baby

“organic cotton sleepsuits for newborns”

Outdoor

“ultralight 20-litre daypack that packs down small”

Bags

“leather laptop tote that fits a 16-inch MacBook”

Skincare

“vegan retinol alternative for sensitive skin”

Beauty

“fragrance-free moisturizer safe for pregnancy”

Haircare

“sulfate-free shampoo for curly hair”

Pet care

“grain-free dog food for sensitive stomachs”

Jewelry

“hypoallergenic gold hoops for everyday wear”

Running

“cushioned running shoes for flat feet”

Supplements

“collagen powder with third-party purity testing”

FMCG

“high-protein granola bars with no added sugar”

Home

“non-toxic scented candles for small apartments”

Coffee

“low-acid coffee beans for espresso machines”

Fragrance

“long-lasting vanilla perfume that isn’t too sweet”

Eyewear

“polarized sunglasses for narrow faces”

AI visibility leaderboard

Who’s winning AI search in your category?

Every month Glara tracks hundreds of brands across fashion, beauty, and supplements. See the latest rankings and get your free AI visibility report.

Brand

Mention Rate

Sentiment

Appears In

Sample data

UNIQLO

33.7%

7.4

ValueTopsBudget

COS

24.4%

7.9

TopsT ShirtsMid Range

H&M

22.8%

6.3

BudgetValueWorkwear

ARKET

15.4%

7.1

ValueSweatersT Shirts

Zara

14.2%

6.3

TopsValueFloral

Mango

11.8%

6.7

DressesValue

Massimo Dutti

9.6%

7.2

TailoringMid Range

Brand

Mention Rate

Sentiment

Appears In

Sample data

UNIQLO

33.7%

7.4

ValueTopsBudget

COS

24.4%

7.9

TopsT ShirtsMid Range

H&M

22.8%

6.3

BudgetValueWorkwear

ARKET

15.4%

7.1

ValueSweatersT Shirts

Zara

14.2%

6.3

TopsValueFloral

Mango

11.8%

6.7

DressesValue

Massimo Dutti

9.6%

7.2

TailoringMid Range

Get your free AI visibility report

Flexible plans for every ecommerce team

Starter

Track your visibility

For growing brands who want to monitor how their top selling products appear in AI search.

$120 /month

Annual subscription

Billed monthly (save 20%)

Full catalog import

AI visibility scores

Brand mentions

Up to 20 products tracked

Up to 5 competitor brands

Get started

Advanced

Frequently asked questions

AEO, or Answer Engine Optimization, is the process of ensuring your brand and products appear when AI assistants like ChatGPT, Perplexity, and Gemini recommend products. As shoppers increasingly ask AI for product recommendations rather than searching Google, visibility in AI-generated answers is becoming a significant commercial channel.

Glara is built specifically for ecommerce, with vertical-specific models trained on fashion, beauty, FMCG, and health and wellness data. It tracks visibility at product level, generates and applies fixes directly to your store, and connects AI visibility to traffic and revenue. Most AEO tools track brand mentions. Glara tracks commercial outcomes.

Shopify, Centra, and Salesforce Commerce Cloud for your store, plus GA4, Search Console, and Klaviyo for analytics and attribution. On the AI side, Glara tracks ChatGPT, Gemini, Claude, Perplexity, and Grok. Self serve signup is available for Shopify stores. For Centra and Salesforce Commerce Cloud, our team sets up your account with you.

Shopify brands can set up Glara on their own in about 5 minutes. Glara researches your brand profile while you go through setup, then runs your first prompts and emails you when your dashboard is ready. Google Analytics and Search Console are optional at signup, and you can connect them later in Settings under Integrations.

Some brands see visibility improvements within 24 to 48 hours of implementing recommendations. Sustained AI visibility typically builds over weeks to months of consistent optimization.

If you sell on Shopify, create your account with your work email. Setup takes about 5 minutes and ends with you choosing a plan to start your 7-day free trial, with nothing charged upfront. For Centra or Salesforce Commerce Cloud, choose Talk to sales in the header for assisted setup.