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The BFCM AI visibility playbook is live. Read it.

See where you stand in AI search, from your brand down to every product.

Glara tracks how often your brand and your products appear in AI model answers, in every market you sell in, and shows you which competitors are taking the answers you are missing.

Get your free AI visibility report

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Brand visibilityAll categories6 monthsSample data

0.0%

AI visibility

Average21%

Site cited18%

6 months+6.4

CompetitorsShare6 mo.

UNIQLO

+2.1

Your brand

+6.4

H&M

−1.8

ARKET

+1.2

Zara

−0.6

Mango

+0.4

See where you stand in AI search, from your brand down to every product.

Glara tracks how often your brand and your products appear in AI model answers, in every market you sell in, and shows you which competitors are taking the answers you are missing.

Get your free AI visibility report

Start free

Brand visibilityAll categories6 monthsSample data

0.0%

AI visibility

Average21%

Site cited18%

6 months+6.4

CompetitorsShare6 mo.

UNIQLO

+2.1

Your brand

+6.4

H&M

−1.8

ARKET

+1.2

Zara

−0.6

Mango

+0.4

See where you stand in AI search, from your brand down to every product.

Glara tracks how often your brand and your products appear in AI model answers, in every market you sell in, and shows you which competitors are taking the answers you are missing.

Get your free AI visibility report

Start free

Brand visibilityAll categories6 monthsSample data

0.0%

AI visibility

Average21%

Site cited18%

6 months+6.4

CompetitorsShare6 mo.

UNIQLO

+2.1

Your brand

+6.4

H&M

−1.8

ARKET

+1.2

Zara

−0.6

Mango

+0.4

Track visibility at the level your ecommerce team actually operates.

AI knowing your brand name isn’t the same as AI recommending your products. Glara tracks visibility at brand, category, and product level, so you can see exactly where the gap is.

Brand

How often AI names you or cites your site across the questions in your category, and how it describes you when it does.

Category

Where you win and lose against the category average. Most brands are strong in two or three categories and quietly absent in the rest.

Product

How many of the products AI named in your category were yours. This moves fastest when you fix a page.

Track visibility at the level your ecommerce team actually operates.

AI knowing your brand name isn’t the same as AI recommending your products. Glara tracks visibility at brand, category, and product level, so you can see exactly where the gap is.

Brand

How often AI names you or cites your site across the questions in your category, and how it describes you when it does.

Category

Product

Track visibility at the level your ecommerce team actually operates.

AI knowing your brand name isn’t the same as AI recommending your products. Glara tracks visibility at brand, category, and product level, so you can see exactly where the gap is.

Brand

How often AI names you or cites your site across the questions in your category, and how it describes you when it does.

Category

Product

Your categories come from your own catalog, and the models read your vertical the way your shoppers do. Fit and fabric in fashion. Ingredients and concentrations in beauty. Nutrition and certifications in food.

Brand averages hide what really matters.

Scoring well at brand level and badly at product level is common, and the causes are specific: product pages structured in a way models cannot read, product names that don’t match the words shoppers actually use, or competitors with far more product content pointing at them. A strong brand score can sit on top of products AI never names, and only the brand and product levels side by side reveal that.

See the answer behind every score.

Track the sources, markets, and prompt set that explain why visibility moves, and what your team should do next.

Sources

See where the answers come from.

AI builds one answer out of many places. Knowing which ones carry weight in your category tells you where presence is worth earning.

Sources

See where the answers come from.

AI builds one answer out of many places. Knowing which ones carry weight in your category tells you where presence is worth earning.

Sources

See where the answers come from.

AI builds one answer out of many places. Knowing which ones carry weight in your category tells you where presence is worth earning.

Multi market

Ask the same question in two markets and AI gives two different answers.

Track visibility, traffic and revenue per market, attributed to the store that completes the sale, not the country the shopper happens to be browsing from. See where a category wins in one country and loses in another, and which competitors only exist in some of your markets.

Multi market

Ask the same question in two markets and AI gives two different answers.

Multi market

Multi-market

Ask the same question in two markets and AI gives two different answers.

How we track

Your data is only as good as the questions behind it.

The closer your tracked conversations are to what real shoppers type, the more every number after them is worth. Glara builds your set from real shopper language in your category, checks each prompt before it enters, and runs them every day.

How we track

Your data is only as good as the questions behind it.

How we track

Your data is only as good as the questions behind it.

TRUSTED BY ECOMMERCE BRANDS

“Glara gives us a valuable understanding of the customer journey that we could not access before.”

Cia Wilthorn

Head of Ecommerce, Sandqvist

“Glara gives us a valuable understanding of the customer journey that we could not access before.”

Cia Wilthorn

Head of Ecommerce, Sandqvist

Frequently asked questions

Search Console and analytics show what happens after someone visits or clicks. Glara shows what happened before the click: whether an AI model named your brand or products, which competitors appeared instead, and which sources shaped the answer.

Size does not guarantee visibility in every category or market. Glara measures the questions relevant to your shoppers, so a focused brand can outrank a larger competitor when its products and content answer those questions more clearly.

Your tracked product set is selected by revenue, with top sellers first. Starter tracks 20 products and Advanced tracks 50. You can change the set when launches, seasonality, or campaign priorities make another group more useful.

Tracked conversations run daily, so fresh results are available each morning. Individual answers can vary from one run to the next; the useful signal is the trend across days and weeks.

A product is assigned to the conversation where it appeared. That reflects how shoppers ask and how AI answers, which can differ from your catalog taxonomy. Stricter category splits can be configured when that distinction matters.

Glara tracks the major AI models where customers ask product and shopping questions. The set evolves as usage changes, and new models are added when they become meaningful sources of discovery and recommendation.

Yes. Visibility, traffic, and revenue are tracked per market and attributed to the store serving that market, so each country and language can be understood on its own terms.